Folklore often paints the entrepreneur as a unique individual born with supernatural powers that demonstrate ability to see the future, make all the right decisions while oozing self-confidence and know how in every situation. The reality is that the entrepreneur has lots of moving parts intersecting throughout their life. The next generation and others in the family business have entrepreneurial behaviors as well but for a host of reasons these entrepreneurial aspects are not recognized or captured. Often one hears “the next generation is not stepping up to the plate”. The right question is, does our business environment and our family culture open opportunities to entrepreneurial behaviors? This session provides pathways to capture innovation elicit ideas and support entrepreneurs, insuring your business place as a formidable competitor.