The U.S. population is increasingly diverse, and in some industries, the composition of the workforce is 70% minority. This shift in demographics is a permanent one and brings many changes to our society and our workforce. These changes also bring unique challenges to employers and workers as values sometimes differ between various cultures.

Among Hispanics, the largest ethnic minority in the U.S., values and customs often differ depending on country of origin and level of acculturation. Learning the key differences in values and cultural expectations among different Hispanic segments can help your business provide the best customer service in a competitive business environment.

This presentation will focus on key aspects of developing a culturally-sensitive workforce and business approach, which will lead to better customer service and retention, as well as employee retention.

Key Points:

- Learn the core values of various cultures and generations and how understanding these values will help you connect with your customers in a meaningful way.
- Learn how some employers are using innovative strategies to recruit and retain the most effective workers, today and tomorrow.
- Do’s and Don'ts are covered in detail.