Session Information
2012 North American Farmer's Direct Marketing Convention
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Increase Your Sales by 540%
Track : Innovation Day
Program Code: 220
Date: Thursday, February 16, 2012
Time: 2:30 PM to 3:30 PM  EST
Location: Room 2 & 3
SPEAKER :
 John Stanley, John Stanley Associates
Description
John has presented his merchandising and display workshop at NAFDMA in the past and it has always been a popular session. This year John will be providing an updated version of his views on retail merchandising techniques to grow sales per square foot in your retail outlet.
1. This one hour session focuses on
2. How to build a power display with the consumer in mind that will increase sales by 540%
3. Building end cap displays in your business
4. How to use colour to increase sales in a farm shop
5. Signs that can grow sales
6. Merchandising skills to increase sales in a linear merchandising location
7. Making the checkout a profit centres in your business
8. Why Zara is so successful and what you can learn from Zara to grow sales
9. The Secrets of stock turn
This presentation provides “how to” ideas and is an ideal session for those that are actually involved in the merchandising and display of perishable and non perishable products in your business.