John Stanley is an international retail consultant specialising in farmer and garden retailing with clients on 5 continents. John’s expertise allows him to interpret international trends and adapt solutions to local cultures. He advises his clients how to optimise opportunities changing times present.
He has authored numerous books, as was voted one of the “Power 50” in the UK in 2008 and 2010. John is a charismatic speaker on merchandising, generational marketing, branding, customer service and the future of independent retailers. He is now one of the most sought-after retail consultants and conference speakers in the world.
Description
John has presented his merchandising and display workshop at NAFDMA in the past and it has always been a popular session. This year John will be providing an updated version of his views on retail merchandising techniques to grow sales per square foot in your retail outlet. 1. This one hour session focuses on 2. How to build a power display with the consumer in mind that will increase sales by 540% 3. Building end cap displays in your business 4. How to use colour to increase sales in a farm shop 5. Signs that can grow sales 6. Merchandising skills to increase sales in a linear merchandising location 7. Making the checkout a profit centres in your business 8. Why Zara is so successful and what you can learn from Zara to grow sales 9. The Secrets of stock turn This presentation provides “how to” ideas and is an ideal session for those that are actually involved in the merchandising and display of perishable and non perishable products in your business.