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2011 North American Farmers' Direct Marketing Convention Session List
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Track Session Code Speaker Date

Track: 

Conference Set
General Sessions
 Education Day - Workshops
 Innovation Day
 

Conference Set

CON  Entire Conference Package - Best Value! (All recorded sessions and workshops) 
CON1  Complete Package of Education Day Workshops 
CON2  Complete Package of Innovation Day Sessions 
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General Sessions

GEN1  Opening Session - The Funny Business of Happiness   
GEN2  Closing Plenary Session   
KEY1  Keynote Presentation — Get and Stay Close to Your Customers   
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Education Day - Workshops

AM2  Starting a Cooking School   
AM3  Apple Orchard School 201 I   
FD1  Laugh-O-Nomics   
FD2  Winning Marketing Strategy: The Rules   
FD3  Agritourism 101   
FD4   Farm Retailing and Marketing: The Challenge for 2011 and Beyond   
FD5  Farm Based Birthday Programs...The next level to Remarkable to Profitable   
FD6  Bakery Workshop   
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Innovation Day

010  Retail - Customer Service, Starting from the Inside   
020  Retail - Private Labeling - How to Do It   
030  Retail - Coming Out of the Closet - Our Liberating Move to Our New Market   
040  Retail - Capturing Sales with Displays — Indoor and Outdoor Retail Detail   
050  Agritourism - Signage: A Reality Check   
060  Agritourism - Disney Internship, Imagine the Possibilities   
070  Agritourism - More Buses mean More Business   
080  Agritourism - Animatronics on the Farm: The Ups and Downs   
090  NAFDMA Member Spotlight - Let's Go On a School Tour!   
100  NAFDMA Member Spotlight - Decision Points For the Serious Retail Farmer (aka When and How to Disagree With the "Experts")   
110  NAFDMA Member Spotlight - Diversifying an Existing Attraction - Why and How We Diversified Ours   
120  NAFDMA Member Spotlight - Marketing Agritourism at Swank Farm   
130  Management Training - Staffing up for Remarkable Guest Experiences   
140  Management Training - Agritourism 201 -Stepping It Up a Notch   
150  Management Training - A Goal Without a Plan is a Wish   
160  Management Training - Our Story - and We are Sticking to It!   
170  Technology and Social Media - Puzzle Pieces of Social Media- Why They Matter and What are the Most Current Trends   
180  Technology and Social Media - In 2001 it was Brochures. In 2011, What are the Social Marketing Opportunities Beyond Facebook   
190  Technology and Social Media - Why our Farms Value Facebook   
200  Technology and Social Media - Listening Loudly: Tracking Trends that Influence our Customers   
210  Food Service - Ratcheting up Your Food Service   
220  Food Service - Pioneering Roasted Corn on Long Island   
230  Food Service - Healthy Foods on the Farm, Is it Possible?   
240  Food Service - A Chef's Place is in a Farm Market   
250  Pick Your Own - 35 Years of U-Pick. Where have we come from? Where are we going?   
260  Pick Your Own - The Garson's UK, Pick Your Own Experience-100 Acres and a Choice of over 40 Crops and 5 Types of Flowers   
270  Pick Your Own - Today's Pick-Your-Own Industry Plus Trends Toward Tomorrow   
280  Pick Your Own - The Past, Present, and Future of Pick Your Own   
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