Effective talent identification requires measuring both the general and specific aptitudes needed for rapid learning in particular academic domains. Nonverbal tests help measure general abilities but not the specific aptitudes and other personal characteristics needed to excel academically. A simple but highly effective way to consider both general and specific aptitudes is to use local and subgroup norms. Thus, one measures similar abilities and achievements for all children but then uses local or subgroups norms to better account for differences in opportunity to learn. Such norms are easy to compute using a spreadsheet and to identify academic talent in all children.