The word “potential” commonly appears in definitions of giftedness, gifted education program goals, or in mission statements of school districts. What is the nature of potential? To what degree can we know and/or measure a person’s potential? If we know the degree of a person’s potential, then what do we do to help them reach their full potential? The areas commonly associated with potential are: intelligence, creativity, giftedness, and emotional self. Participants gain a new understanding of potential and how their conception has an impact on defining, identifying, and providing services in gifted and regular education settings.