It is evident that physical fitness and healthy eating are influenced by family, media, and peers. Preschool children tend to follow family patterns regarding food preferences, snacking and mealtime behaviors, and frequency of physical activity. As children age, television ads promote fast foods and large portions. Finally, participation in sporting events, games, and outdoor activities is highly affected by the child's peer group. To influence these factors, the U.S. Department of Health and Human Services launched a childhood obesity prevention campaign with the slogan "Eat well, play hard, make it balance." Focusing on the importance of matching food intake with physical output, the campaign uses multimedia ads featuring NFL players who encourage children to "get up and play an hour a day" www.hhs.gov/news/press/2007. Health promotion also can be enhanced more directly by school-wide family involvement and education. This presentation will review several successful health promotion programs that integrate family involvement and school programming. This Presidential Strand session is a collaborative effort between NASP and Division 16 of the American Psychological Association (APA).