This panel will describe the “Bridgeport Project” which involved the collaboration of key community stakeholders in developing culturally relevant approaches for outreach to underserved cultural and clinical communities. Community needs assessment and readiness surveys were conducted to evaluate perception of gambling and problem gambling in the Bridgeport community, particularly targeting Latino, African American, and mental health and substance abuse communities. Data from community assessments will be presented along with the way this data was utilized to help guide problem gambling awareness messages. Additionally, problem gambling was integrated into existing substance abuse and mental health treatment programs in two community agencies including one predominantly Latino program. Data from pre and post intervention surveys will be presented. Finally panel members will discuss their individual agency/community experience in participating in this project and share lessons learned.