Donor Loyalty vs Incentive Programs
Program Code: 094573
Wednesday, February 25, 2009
2:00 PM to 3:30 PM (ET)

MODERATOR
Loyce Holmes, MSM-PM, Haemonetics

SPEAKERS
John Armitage, MD, Oklahoma Blood Institute
Paul Sullivan, American Red Cross

DESCRIPTION
Blood Centers strive to create a feeling of faithfulness or allegiance to the blood center's mission of saving lives by developing strategies designed to build donor relations and encourage them to become lifetime partners. There are several strategies available to Blood Centers - donor incentives, donor recognition efforts and donor loyalty programs. Is there a difference in incentives, recognition and loyalty programs? Don't loyalty programs include incentives and recognition? What is driving the move away from incentives and recognition to more three dimensional loyalty programs and is this switch in strategy effective?

This audio/conference presented by the Associaton of Donor Recruitment Professional (ADRP) in collaboration with AAABB,will first speak to the differences in these approaches to increasing donor participation and secondly present the impact of each on donor frequency rates.