ADRP/AABB Joint Program: Integrated Call Center Operations
Program Code: 9206-RC
Sunday, October 25, 2009
8:30 AM to 10:00 AM (ET)

MODERATOR
Joyce Kleist, Carter BloodCare

SPEAKERS
Patricia Beamish Nagle, American Red Cross Blood Services, Northeast Division
Betsy Ward, BS, Memorial Blood Centers

DESCRIPTION
This session will explore the function of telerecruitment as an integral part of the blood center's marketing efforts. Panelists will seek to explain the role of effective telerecruitment as one element in the direct marketing mix that includes direct mail, email, broadcast voice mail, promotions, public relations, and other marketing tools. The session will also explore essential benchmarking tools that evaluate effective telerecruitment performance.