Media Relations
Program Code: 316-RC
Monday, October 25, 2004
10:30 AM to 12:00 PM (ET)

SPEAKERS
Carolyn Mihalko, MS, BS, American Red Cross
Linda Levi, MS, New York Blood Center

DESCRIPTION
One of the major factors of effective media relations for a blood center is a solid relationship between the public relations and recuitment departments. A strong connection results in increased media attention, promotional opportunities, public awareness and ultimately increased blood donations. Learn how to use non-traditional media tools to gain attention.

OBJECTIVES

• Describe the elements of a strong public relations/recruitment link
• Outline a model for a public relations/recruitment partnership that positively affects both departments and the media
• Introduce new and alternative media exposure opportunities
• Give specific examples of media exposure
• Introduce the concept of collaborative media outreach that gains attention for all

AUDIENCE
Managers/Supervisors, CEOs/CFOs

PROGRAM LEVEL
Intermediate