Issues on Marketing and Collection in Hospital-Based Donor Centers
Program Code: 402-RC
Tuesday, October 26, 2004
8:30 AM to 10:00 AM (ET)

SPEAKERS
Kathryn M. DeCoste, BA, Massechusetts General Hospital
Jeanette Arrighi, MBA, Massachusetts General Hospital
Ann McDougle, BA, UMass Memorial Medical Center

DESCRIPTION
The session will begin with a brief overview. The attendees will then split into three roundtable groups to share ideas and presentations and to network. The groups will discuss three topics: how to build a plateletpheresis program in a hospital center; how to captivate your most captive audience and build a strong hospital employee donor base at a hospital center; and how to partner with the community. In addition, each group will discuss specific events, training, publicity and changes made that have led to success. There will be an opportunity for idea sharing, brainstorming and questions.

OBJECTIVES

• Identify three groups - apheresis staff, hospital employees and the community - who can help build your donor base
• Describe tactics to increase hospital employee donations
• Explain how to partner with apheresis staff and how to best use technology in the apheresis area, including building donor relationships
• Identify how the hospital and community can join together for community success

AUDIENCE
Physicians, Nurses, Managers/Supervisors

PROGRAM LEVEL
Intermediate