Increasing Collections: Three Successful Case Studies
Program Code: 054580
Wednesday, May 11, 2005
2:00 PM to 3:30 PM (ET)

MODERATOR
Kathleen M. Connolly, Rhode Island Blood Center

SPEAKERS
Jennifer McWeeney, BA, MA, Rhode Island Blood Center
Laura Lee Woods, MS, MT(ASCP)SBB, Baptist Memorial Hospital-Memphis
John Hagins, American Red Cross Blood Services

DESCRIPTION
The speakers will discuss three successful examples of opportunities to increase blood donations. The case studies include a high school and college donation campaign, a hospital employee drive and a blood center partnering with he ars community. Participants will learn about strategies that could assist a blood center in achieving increased collections from target groups.