Fishing for Donors
Program Code: 123-RC
Saturday, October 15, 2005
2:00 PM to 3:30 PM (ET)

MODERATOR
Diane Wolf, BS, United Blood Services

SPEAKERS
Marc Pearce, MBA, Creative Testing Solutions
Gene Young, BA, Florida Blood Services

DESCRIPTION
Together you will be guided through hot topics such as how to measure the effectiveness of your campaigns and maximize your database to reach market segmentation. In addition, you will be provided the latest information on the call center industry as a whole and how to implement the strategies of the “FISH” customer service philosophy in your call center.