It's All About the Message: Effective Blood Donor Communication Strategies
Program Code: 5227-RC
Monday, October 23, 2006
4:00 PM to 5:30 PM (ET)

MODERATOR
Carolyn A. Kean, MBA, MEd, RN, American Red Cross

SPEAKERS
Brent Bertram, American Red Cross
Harvey Schaffler, MS, Long Island Blood Services

DESCRIPTION
Blood donor communication strategies are a vital component of every successful donor recruitment program. Using lecture, example and discussion, donor recruitment professional will share effective strategies focused on whole blood donor communications including both short term emergency messaging as well as long-term retention focused messages. A second recruitment professional will share communication strategies related to attracting and retaining donors to platelet and double red cell automation.