Breaking Through the Noise: Getting Your Message to the Media and Donors
Program Code: 5319-RC
Monday, October 22, 2007
2:00 PM to 3:30 PM (ET)

MODERATOR
Leslie Botos, BS, Blood Source

SPEAKERS
Dorothy Pirovano, APR, Public Communications Inc.

DESCRIPTION
This session will present tips and practical tactics along with current examples for creating mutually beneficial relationships with reporters in print, broadcast and online media. The speaker, a former reporter and editor and current public relations professional, will provide insights from both points of view, including different approaches for national and local media; 'When is a story really a story?'; staging a press conference and the basics of issues management.