Session Information
AABB Annual Meeting and TXPO 2009
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ADRP/AABB Joint Program: Integrated Call Center Operations
Track
:
RC- Recruitment Collections
Program Code:
9206-RC
Date:
Sunday, October 25, 2009
Time:
8:30 AM to 10:00 AM
EST
Location:
293
DIRECTOR
:
Chuck Moore, MA, Director, Recruitment Call Centers, Southeast Division, American Red Cross
MODERATOR
:
Joyce Kleist, Director, Donor Recruitment, Carter BloodCare
SPEAKER
(S):
Patricia Beamish Nagle, Senior Director, Marketing and Communications, American Red Cross Blood Services, Northeast Division
Betsy Ward, BS, Director of Donor Recruitment, Memorial Blood Centers
Description
This session will explore the function of telerecruitment as an integral part of the blood center's marketing efforts. Panelists will seek to explain the role of effective telerecruitment as one element in the direct marketing mix that includes direct mail, email, broadcast voice mail, promotions, public relations, and other marketing tools. The session will also explore essential benchmarking tools that evaluate effective telerecruitment performance.
- Define and determine effective benchmarks for telerecruitment.
- Describe how to build a highly functional team of telerecruiters driven by results.
- Determine how telerecruitment fits into the total marketing strategy of the blood center.
| CE Category | CE Value |
|---|---|
| California Clinical Laboratory Personnel | 1.5 |
| California Nurse | 1.8 |
| Florida Laboratory Personnel | 1.8 |
| General Attendee | 1.5 |
| Physician | 1.5 |
Please note: Continuing education (CE) credit is available for online offerings only. Individuals that purchase CD-ROMs will not receive CE credit for the programs they view.
This session is a part of:
Online Access
(Code: 9206MA/9206NA/9206MN/9206NN)
Attendee/Member:$25 USD
Attendee:$40 USD
Member:$40 USD
$50 USD - Your Price
This session is a part of:
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