There is a great deal of interest in the use of RFID in transfusion medicine. To realize RFID's benefits, the industry as a whole must define and adopt consistent standards for the entire blood supply chain. The technology must integrate with existing and planned barcoding and labeling standards as well as blood and transfusion systems already in use. Further, consideration must be given to RFID interest by industries peripheral to transfusion medicine, such as pharma, to maximize the return for widespread adoption. This audio conference will examine whether this technology can advance patient safety and operational efficiency, quality, and effectiveness in the whole supply chain.