2011 AACC Annual Conference, April 9-12, 2011, New Orleans, LA
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30-017 - Marketing: Going Outside the Walls
Program Code:
2243
Date:
Sunday, April 10, 2011
Time:
3:45 PM to 4:45 PM
EST
SPEAKER
(S):
James Horton
Greg Williams
Pamela Cox-Otto
Description
With a tax levy and facilities bond looming and the need for clear, concise communication and image marketing, two colleges looked outside their walls for guidance and support. Join the presidents of Yavapai College and Odessa College and learn how they made radical decisions to recreate their marketing initiatives through a unique private partnership.