Legacy and testamentary gifts are a major source of philanthropic investment for your college and can play a key role in sustainability. Yet, it is probably the least understood of avenues for giving. This session will offer a quick primer on what you need to start, grow, and nurture your college’s planned giving program and will include a discussion about how to ask for deferred gifts. That’s a lot for 60 minutes—so be prepared for fast talking, whirlwind discussing, and targeted, bulleted “PowerPointing.”