Competitive Intelligence: Working Side by Side With Marketing
Track
:
Teaching
Program Code:
W-13
Date:
Wednesday, July 15, 2009
MODERATOR
:
Greg Lambert
SPEAKER
(S):
Laura Walters
Mark Gediman
Emily Cunningham-Rushing
Description
The economic downturn has made business and competitive intelligence more important than ever for law firms. The Library and Marketing departments need to work side-by-side to achieve both the short and long-term strategic goals of the firm. Join us as a panel of competitive intelligence experts present case studies and explain how to work collaboratively in managing the expectations of all parties involved in intelligence collection and application.