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Stemming Attrition and Building Relationships with Effective Onboarding
Program Code:
01
Date:
Sunday, September 13, 2009
Time:
3:30 PM to 5:00 PM
EST
SPEAKER
(S):
Jim Marous, Marketing Services Director, Harland Clarke Marketing Services, Cleveland, OH
Matthew Wilcox, Vice President, Zions Bank ($55B), Salt Lake City, UT
Description
Acquiring a new customer is no longer enough. Now more than ever, it is imperative to encourage your customer to actively use your services, help them expand their relationship with your bank, and to enhance the customer's overall experience. This session will provide attendees with the strategies, tactics and best practices from an array of banks who have developed their onboarding processes into effective communication and engagement tools. Being shown how to leverage multiple channels and touchpoints, attendees will be able to go back to their banks either to develop or enhance their own onboarding processes.
No items are available for this session.