Session Information
ABA Marketing Conference
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Mobile Banking: The Reality Behind the Hype
Track : September 13, 2009
Program Code: 02
Date: Sunday, September 13, 2009
Time: 3:30 PM to 5:00 PM  EST
Location: Lonestar B
SPEAKER :
Calvin Grimes, Product Manager, Fiserv Mobile Money, Atlanta, GA
Description
Growing consumer adoption and a proliferating variety of solutions prove that mobile banking and payments are more than hype. But the increasing complexity of emerging mobile technologies and infrastructures poses real challenges. This session offers an overview of key emerging mobile technology types and insights into mobile platform integration and adoption opportunities, particularly among Gen Y. Real-world examples will illuminate the mobile banking value proposition so you can decide if it is right for your bank.


No items are available for this session.
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