In a service business that trends toward commodity products and me-too service, the employee IS the brand. Building and activating a powerful brand strategy in the financial industry requires branding on the inside first. Internal constituents must understand the brand philosophy, deliver on brand promises, and use tools to reinforce the brand at every customer touch point. Armed with information and resources, these constituents can become a powerful force of Brand Ambassadors. This behind-the-scenes and in-depth look into an employee brand engagement story will be delivered in a "news-hour" format. Join our host, Dan Rogers and his special guest, Judy Zezula, as they discuss the American National Bank X-Team strategy—a communications, training, and reward system designed to ensure consistent brand and culture alignment across a 5-state market. In this dynamic exchange, learn about the peaks, pitfalls, and rewards of a multi-year employee brand engagement program. Your input and questions will be welcomed!