Improving liquidity and generating core deposits continue to be primary strategic goals for most banking companies. In this session, we will review the sales and marketing strategies that are working to bring new deposit dollars to banking companies and provide insight into which strategies will work in your organization. The session will cover:
• Successful strategies that target less price-sensitive and more deposit-rich segments of the marketplace;
• Roundtable discussions with peers to identify and prioritize opportunities for deposit generation; and
• Case studies on individual banks that demonstrate best practices in building core deposits, including Sandy Spring Bank, a $3 billion community bank that recently introduced new products and marketing tactics that have generated hundreds of millions of dollars in new deposits.