Session Information
ABA Marketing Conference
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Accessing the Energy of Social Media
Track
:
September 14, 2009
Program Code:
05
Date:
Monday, September 14, 2009
Time:
9:45 AM to 12:15 PM
EST
Location:
Lonestar B
SPEAKER
:
Virginia Miracle, SVP, Head of Digital Strategy, 360 Digital Influence, Ogilvy Public Relations Worldwide, Washington, DC
Description
Social media is a powerful tool marketers can use to discover insights on everything from what customers value, to product and service offerings. Engaging with customers through social media can heighten loyalty and move the role of a bank beyond just a commodity offering. This session will walk through the process and elements of a successful social-media strategy, map objectives to some of the tools available, and hear cases straight from the trenches. Session highlights include:
• Risks associated with social media?
• Elements of a social media strategy
• Measurement
• Operational considerations - technology, human resources, communication approvals and processes
• Pilot Approach — How to talk about this internally with your CEO
• Risks associated with social media?
• Elements of a social media strategy
• Measurement
• Operational considerations - technology, human resources, communication approvals and processes
• Pilot Approach — How to talk about this internally with your CEO
No items are available for this session.
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