Session Information
ABA Marketing Conference
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Understanding What Small Business Customers Really Want from Their Bank
Track
:
September 14, 2009
Program Code:
07
Date:
Monday, September 14, 2009
Time:
1:00 PM to 2:30 PM
EST
Location:
Lonestar A
SPEAKER
(S):
Bill Handel, Vice President, Research and Product Development, Raddon Financial Group, Lombard, IL
Bill Hippensteel, CFMP, EVP, Director Of Product and Segment Management, BBVA Compass ($62B), Birmingham, AL
Description
Segmenting the small business market is imperative to matching your bank's unique value proposition with the product and delivery channel demands of businesses. Attend this session to learn how specific small business segments prefer to interact with financial institutions (i.e. online, dedicated business banker, branch manager, teller, etc), gain insight into competitive product offerings that are driving small business growth, and learn how some institutions are turning to the micro-business segment for low-cost core funding.
No items are available for this session.
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