Session Information
ABA Marketing Conference
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Debit Card Strategies that Improve Retention and Profitability
Track
:
September 14, 2009
Program Code:
09
Date:
Monday, September 14, 2009
Time:
1:00 PM to 2:30 PM
EST
Location:
Lonestar B
SPEAKER
:
Scott McCormack, Vice President, First National Merchant Solutions
Description
To enhance card programs that work harder for the bottom line, it is critical to learn how banks improve debit card take rates and increase usage. This session will explore strategies banks currently use - points programs, cash back, rewards plans, personalization opportunities, prepaid cards – and will look to the future to discuss strategies to implement a few years from now.
Session highlights include:
• Three quick and affordable tactics to increase usage of current card programs
• A strong understanding of the targets, pros and cons of different cards and programs
• Steps to use when evaluating and selecting the best card and retention programs to fit a particular bank
Session highlights include:
• Three quick and affordable tactics to increase usage of current card programs
• A strong understanding of the targets, pros and cons of different cards and programs
• Steps to use when evaluating and selecting the best card and retention programs to fit a particular bank
No items are available for this session.
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