ABA Marketing Conference
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Defining, Developing, and Delivering a Highly Differentiated, Consistent Customer Experience
Track
:
September 14, 2009
Program Code:
08
Date:
Monday, September 14, 2009
Time:
1:00 PM to 2:30 PM
EST
Location:
Lonestar C
SPEAKER
:
Lance Kessler, CFMP, Lance Kessler & Associates
Description
Ask most bankers what makes their bank unique, and they will tell you it is "service." The problem is bankers, especially those with customer responsibilities, can rarely explain what they mean. Using real life examples, this session will provide you with a step-by-step approach to defining, developing, and delivering a consistent customer experience that truly differentiates your bank.
No items are available for this session.