Despite the negative headlines over the past year, the banking industry is still known for its longstanding community focus and commitment to youth. You probably remember your local bank visiting your school to talk about the importance of saving money or how to balance a checkbook. You not only learned something, but you were also given a cool "tchotchke" to take home!
It's time to get back into the classroom and teach young people the same basic lessons we learned "a few" years ago. Not only will it help today's youth make better financial decisions down the road, but if you frame your bank's financial education efforts as cause marketing, it can help to build your brand at the same time! Learn about specific action items and resources to initiate or enhance your bank's education outreach program as well as hear banker-tested practical ideas designed to not only improve financial literacy, but reinforce your brand, increase awareness and strengthen retention.