Developing a strategic initiative focused on entrepreneurs, professionals and their business entities can create compelling, differentiated, and enduring value that motivates purchase, deepens cross-sell, and generate referrals. This session will provide insights on how to package the program in a way that makes it simple to buy and sell, and put all the pieces together to support a successful launch and sustain its momentum. It will also focus on the skill set team members must possess to effectively build and sustain the business model. Session highlights include:
• How to own the customer experience and facilitate effective cross-sell strategies
• Identify the most profitable market segment within the organization
• Build collaboration & consensus that maintains focus on the "prize"