Session Information
ABA Marketing Conference
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CRM: Why Marketers Should Care
Track
:
September 15, 2009
Program Code:
16
Date:
Tuesday, September 15, 2009
Time:
1:30 PM to 3:00 PM
EST
Location:
Lonestar A
SPEAKER
(S):
Kathleen Campbell, CFMP, SVP Marketing, First Citizens National Bank ($600M), Mansfield PA
Troy Peters
Jay Kassing, President, Marquis Plano, TX
Description
What does Customer Relationship Management mean for marketers and why should they care? What is marketing's role in CRM? How can referral tracking/CRM help marketers prove the ROI of their marketing efforts? What are the 5 reasons CRM installations fail? Learn and apply the real life experiences of a marketer who embraced CRM years ago. Discover the 3 key customer insights that marketing should share with the front line to maximize sale.
No items are available for this session.
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