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Turn Your Branch Events and Promotions Into Bottom-Line Success — On A Budget!
Program Code:
17
Date:
Tuesday, September 15, 2009
Time:
1:30 PM to 3:00 PM
EST
SPEAKER
(S):
Becki Drahota, President, Mills Financial Marketing, Storm Lake, IA
Jan Knock, Director of Marketing, Iowa State Savings Bank ($160 M), Creston, IA
Description
At a time when you're challenged to do more with the same or fewer resources, leveraging the knowledge and customer relationships of your branch teams is critical. The good news is that opportunity at the branch level is significant, with 60% of consumers coming into a branch to do business every month. This session will give you 10 low-cost, tested and measured initiatives to take back to your bank and implement. We'll emphasize cost-saving options and offer "after the campaign" action steps to build more robust – and profitable – customer relationships.
No items are available for this session.