Many banks don't allow for an advertising or media buying agency relationship whether it is for financial reasons or for the perception consumers have of media spending in the midst of challenging economic conditions. Regardless, banks can still employ smart advertising tactics, functioning as their own creative director and inspiring internal and freelance talent to reach new heights. From forging media partnerships to negotiating "buy's," this session will provide "plug and play" ideas to improve results, save time, and decrease expenses – all without the help of an agency.