Historically libraries have provided value by providing access to content. Yet, the way content is being delivered and the very low costs associated with gaining immediate access to content has declined to almost zero means that libraries need to find new ways of delivering value to their customers. Explore ways libraries have been and could be adding (even more) value. • Community – Along with the current users of a library there is a larger community of individuals who would be interested in the library and its services if the library added real value (in the life of the customer). • Content – While the traditional content of the library is increasingly becoming available from several competitive sources libraries can provide access to unique content in the form of historical photos, diaries, movies, and so forth. Many libraries have digitized some of their unique “special” collections.• Context – The circumstances or setting for an event, statement, idea and so forth help improve understanding. By providing a set of tools that a community (and librarians) can use to provide context to the context that the library provides, the library adds real value. Among the ways context can be provided are: location, alphabet, time, category, hierarchy, audience, and task.• Connection – When librarians make connections with members of the community some interesting things happen. David Lankes calls these connections conversations.• Co-Create – When members of a community have made a connection with the library, they can contribute in a variety of ways, most importantly by co-creating the experience of using the library. Some individuals are transcribing historical newspapers, documents and manuscripts with the result that every day the indexes to the library provided content is improved. Engaging a community so that they become excited about the library and its services can lead to collaboration so that the experience for everyone is enriched. A wide variety of examples of organizations and libraries that have embraced the 5 C’s will be discussed.