Taking a page out of the airline yield manager's book, many global hotel chains are now adopting dynamic pricing models as part of their distribution and revenue management strategies. While the benefits to hoteliers are obvious—improved profitability through pricing control and a better ability to regulate inventory—many buyers are skeptical. This session will examine the dynamic pricing model from all sides, including:

• the drivers behind demand-based pricing


• negotiation strategies in this new environment


• pros and cons for buyers


• results from an industry-wide survey on current perceptions and practices