Many organizations and many professionals haven’t harnessed the power of social media beyond the basic profile. Facebook, LinkedIn, and Twitter should be at the core of every professional’s and business’s brand. Jim unlocks the hidden features and useful tools that these three tools offer. You’ll be able to create and successfully update social media accounts, understand how to customize Facebook settings, enhance your LinkedIn profile, use outside apps to better utilize Twitter, and learn how to update content across various social media through a single update. Jim’s content-rich session identifies how others are using Web 2.0 tools.