Branding is the strategy through which businesses differentiate themselves, projecting identity and value. Recently, professionals are starting to discover that the traditional concepts of marketing can be applied to people and careers. You will learn exactly what that means. From determining the “product” you’re promoting, to understanding how your “target market” interprets your brand, this session presents new concepts that will help you to be more visible in the workplace. By defining and underscoring your personal brand, you'll create a professional reputation that stands out, getting greater recognition, and making you more influential, promotable, and ultimately, more successful.