Sales and operations planning (S&OP) has emerged as an essential set of management tools in this age of global operations, worldwide supply chains, and increasingly demanding customers. Its primary component—executive S&OP—has rightfully been called "top management's handle on the business." Without top managers' participation, the substantial benefits of S&OP cannot be realized. This interactive session will be a multipart case study that will address the issues of gaining and sustaining not only top management commitment, but hands-on participation.