Salespeople should play a more meaningful role in companies' sales and operations planning (S&OP) processes. This presentation will help participants understand their typical needs and address concerns. Most S&OP processes are operations driven, focusing on inventory and supply. However, the very best results-oriented S&OP processes have proper and timely input and review from the sales team. Having a sales perspective always helps the operations part of S&OP work better. This session addresses accountability, the sales forecasting process, account prioritization, data presentation, progress monitoring, performance measurement, time demands, and required skill sets. Plus, the presenter will discuss many street-smart tips for actively integrating sales into the S&OP process.