Sustainability—development that meets our present needs without jeopardizing the ability of future generation to meet theirs—is the hottest topic in business. Everyone on earth will be affected by initiatives taken (or not) by businesses in the coming years, and pressure to act is increasing. This interactive presentation will provide the what, why, and how to be successful in greening-up business. It's important to start now. The presenter will review green standards to know and identify hoaxes to beware. Based on real-world experience, session attendees will learn tools to develop and initiate their own programs.