Radio frequency identification (RFID) is revolutionalizing asset tracking, inventory management, and supply chain execution; plus, it ultimately is creating new applications for personal use. The potential of RFID to increase visibility and efficiency throughout the supply chain is driving change throughout the system. This presentation examines how RFID will impact grocery store operations as well as how it will change the shopping experience for consumers. Then, the implications for businesses upstream in the supply chain and downstream for consumers will be discussed, including social and environmental ramifications. Lastly, details concerning how to make a business case for implementing RFID will be provided.