Many companies fail to capture significant untapped profitability - lost asset value that is substantial and within reach, but currently wasted due to inefficient reverse logistics. According to Gartner, improperly handled returns reduce corporate profitability by 35%. Why? Reverse logistics that are manual and uncoordinated due to poor process design and lack of automation. A Returns Management Maturity Model will allow users to see the stages of process optimization, and where their own organization fits on the maturity spectrum.