Today's freight markets face a variety of disruptive and unpredictable influences. Maintain your company's level of service by managing your freight rates in real time through the application of concepts developed in dynamic pricing theory. Chris Pickett, CPIM, manager of business development at Coyote Logistics, and Bill Driegert, the company's director of supply chain strategy, explore key environmental, economic, and cyclical variables that affect transportation pricing and detail the pricing tools used to respond to these variables.