For most companies, radio frequency identification (RFID) information is underutilized. Great strides have been made in reducing supply chain costs, but most still struggle with how to increase sales at the store shelf. With more than 20 years of experience in supply chain management, Eric Peters describs how to grow your company's sales by integrating RFID information into the entire business environment. Discover how to use RFID data to improve your store replenishment operations, increase shelf availability, boost promotional effectiveness, and reduce inventory.