BASF is the world's leading chemical company with more than 100 large production sites. See how BASF's Latin America operation was able to reduce stock by 47 percent while increasing customer service. Wellington Machado, executive director of NEOGRID, discusses how to optimize your supply chain visibility by integrating your suppliers. Discover how to use processes from light data integration to vendor-managed inventory to reduce your company's stock and increase customer service satisfaction. Explore aspects of supplier integration in a cultural context.