The best prescription for raising more and bigger gifts is not some newfangled fundraising doctrine but the orderly, disciplined management of your qualified prospect portfolio. This session will focus on a proven, reality-tested process created and refined at one of the nation's most respected health system foundations. The process allows you and your development executives to see, understand and manage the entire major planned giving universe. It uses rigorous metrics, strict administrative controls and precise vocabulary to help you monitor the dynamic movement of large complex populations of prospects and donors.