The exponential growth of social networks on the Web in recent years underscores the value of relationships. Suddenly it is as if everyone is linked in or wants to be. But cast aside the Internet's siren of technology and a basic information management question remains for researchers: How do we systematically identify, prioritize and report meaningful prospect relationships -— whatever the data source -— that subsequently can be acted upon in a strategic manner for fundraising? Join this session as a veteran researcher explores potential solutions to relationship mapping in the nexus of emerging technologies and thoughtful business processes.