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"POP", "Prospect Universes" & other Projects to Populate Productive Prospect Pools
Program Code:
315
Date:
Friday, August 22, 2008
Time:
2:30 PM to 4:00 PM
EST
SPEAKER
(S):
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Valerie Anastasio has spent 18 years in development research, operations and prospect management, and frontline fundraising roles at educational and cultural institutions and in an advisory capacity for a variety of nonprofits. From 1999 to September 2007, she served as the Director of Research and Prospect Development at the Museum of Fine Arts, Boston, working on strategic, feasibility and donor prospecting for its $500 million campaign (ending in June 2008), to date the largest campaign by a cultural institution outside of New York. Previously, she was the Director of Development Research in the Harvard University Development office, managing a staff of 14 in the context of Harvard's comprehensive $2 billion campaign. Prior to Harvard, she worked in frontline annual fundraising at Boston Lyric Opera, Bradeis University and WGBH Television and Radio.
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Rachel DeMaster has worked in the field of prospect research for eight years. She is currently Director of Prospect Research and Management at the Museum of Science in Boston, MA. Prior to that, she spent over six years in the development research office of Boston University. In addition to her prospect research work with the Museum of Science, Ms. DeMaster has volunteered as a consultant to several non-profits. Most recently, she traveled to Houma, Louisiana to work with the Voice of the Wetlands, a group dedicated to raising awareness about coastal erosion in Southern Louisiana. Ms. DeMaster has a bachelor's in history from the University of Rochester and is expected to receive her MBA in non-profit management from Boston University in 2009.
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Heather Reisz, Director of Research and Prospect Development,
Museum of Fine Arts Boston
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Heather Reisz previously experience includes managing the prospect research program at the Museum of Science in Boston and holding researcher positions at Northeastern University and the San Francisco Jazz Festival. She began her fundraising career as a grant writer for the AIDS Memorial Quilt in San Fransisco. Reisz is a member of the New England Development Research Association (NEDRA) Board of Directors.
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Description
Learn about concrete models being used to develop and continually re-populate strong donor prospect pools. The Museum of Science in Boston has developed the Prospect Overview Process (POP) to help the organization identify new potential major gift prospects and manage major gift prospects based on measurable criteria. This tool has been used to identify donor prospects and plan effective appeals around the annual fund and a Kresge Challenge. Speakers will discuss models and ongoing refinement, then discuss the importance of connections and affiliations in creating strong prospect pools especially in non-educational institutions. Participants are encouraged to share tactics used at their own organizations.