Session Information
APRA 21st Annual International Conference
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"POP", "Prospect Universes" & other Projects to Populate Productive Prospect Pools
Track : Member and Cause-Related Organizations
Program Code: 315
Date: Friday, August 22, 2008
Time: 2:30 PM to 4:00 PM  EST
Location: Capitol Ballroom 3
SPEAKER (S):
 Valerie Anastasio, Development Officer, Special Projects, Museum of Fine Arts Boston
 Rachel DeMaster, Manager of Research, Museum of Science, Boston
 Heather Reisz, Director of Research and Prospect Development, Museum of Fine Arts Boston
Description
Learn about concrete models being used to develop and continually re-populate strong donor prospect pools. The Museum of Science in Boston has developed the Prospect Overview Process (POP) to help the organization identify new potential major gift prospects and manage major gift prospects based on measurable criteria. This tool has been used to identify donor prospects and plan effective appeals around the annual fund and a Kresge Challenge. Speakers will discuss models and ongoing refinement, then discuss the importance of connections and affiliations in creating strong prospect pools especially in non-educational institutions. Participants are encouraged to share tactics used at their own organizations.


Handout Online
(Code: 315)
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