Session Information
APRA 21st Annual International Conference
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How to Hit a Home Run: Campaign Planning for Everyone
Track
:
Campaigns
Program Code:
417
Date:
Saturday, August 23, 2008
Time:
10:30 AM to 12:00 PM
EST
Location:
Capitol Ballroom 7
SPEAKER
:
Description
During this session, attendees will learn campaign planning at every stage of the development cycle: pre-planning stages, the silent phase, the public launch of your campaign and campaign reporting. This presentation also will provide an overview of the campaign track components.